Governance and Communication in Crisis Situations: At the heart of corporate reputation

Last year saw no shortage of reputation-damaging corporate crises. Incidents ranged from viral social media scandals to cybersecurity attacks to the ongoing impact of the #MeToo movement. The frequency of these events is increasing and Boards of Directors need to be prepared.

The fact is that organizations are very often remembered more for how they manage a crisis than for the incident itself. A recent Deloitte study shows there are dramatic gaps between the confidence board members have in dealing with a corporate scandal and their actual level of preparedness.

With today’s news environment dominated by social media, communications in a crisis must be immediate to be effective. Planning and practice are essential success factors. The goal is always to protect or, at least, mitigate damage to corporate reputation. This session will explore what preparedness looks like, and specifically:
- the role of the Board of Directors
- how that role is defined by the nature of the incident, especially if the C-suite is targeted
- managing board/management dynamics
- the delicate balance between short and longer-term interests

Join Jane Shapiro, one of Canada’s leaders in crisis communications, for an interactive discussion that will draw on real experiences of incidents managed well, and not so well.


Jane Shapiro - Senior Vice President -National Leader Crisis + Corporate Communications, Hill+Knowlton Strategies Canada

Based in Toronto, Jane has over 30 years of experience in corporate, consulting and government environments. Working with executive teams and corporate boards in both the public and private sectors, Jane assists clients in managing difficult and often urgent matters.  These have included investigations, legal actions, restructuring and engagement in political and community-sensitive environments. She has developed crisis manuals for a diverse range of clients and delivered crisis simulation exercises to test the performance of crisis teams.


February 20, 2019

12:00 PM - 1:30 PM
Lunch will be served 

Location | Lieu:

Manitoba Club
194 Broadway Ave. 
Winnipeg, MB  R3C 0R2

CEUs | CFCs:


Price | Prix :

Member: $55 +tax
Non-member: $80 +tax

Organizer | Organisateur:

Manitoba Chapter

Contact | Contacter:

Donna Berrington
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The Institute of Corporate Directors (ICD), its partners and event attendees may also post discussions, Tweets and pictures on various social media channels. We encourage event participants to engage in discussions via Twitter @ICDCanada and to include the hashtag #goodgovernance. The ICD also regularly hosts events that operate under a modified Chatham House Rule – that is that contributions may be published but are not to be attributed to any individual speaker. Invitations to such events will explicitly state that the event is operating under such restrictions.