Reputational Risk: Why You, Why now? with Colin MacDonald

Reputation is an intangible, yet invaluable, asset for any business, and a compromised reputation can swiftly damage stakeholder trust, leading to tangible effects on the organization. Organizations are being held to a higher level of accountability than ever before by multiple stakeholder groups, not least because of global and digital interconnectivity. Reputational risk, more than ever, belongs on the board agenda. Join us as Colin MacDonald discusses Reputational Risk, from the corporate and family business perspectives, in a first-time event partnership with the Centre for Family Business (CFFB).

Colin MacDonald is Managing Principal at Navigator - Canada’s leading high-stakes public strategy and communications firm. Based in Toronto, Colin’s work nationally is frequently in support of clients as they confront enterprise threats or seek to shape public opinion. Previously, Colin served as a senior policy advisor to several Ontario cabinet ministers across a diverse set of strategic portfolios.

A frequent media commentator on Canadian and American politics, Colin will bring a unique perspective to the topic of Reputational Risk - truly a Navigator specialty.

• How can organizations identify reputational risks and prioritize them?

• What are the best practices for monitoring and evaluating reputational risks?

• How can boards of directors effectively oversee reputation and risk?